Love bombing

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Love bombing refers to a cult recruitment tactic, in which a cult overwhelms potential recruits with "love", giving the feeling that their emotional and social needs will be met by joining the cult.

The term originated with the Children of God, and was later adopted by the Unification Church (aka "Moonies"). The term has passed into general usage to refer to other cults which employ similar tactics (although most cults themselves never use the term).

As many potential cult members come from broken homes or are socially awkward or sexually frustrated, love bombing is effective in giving them a sense of belonging through identification with and subservience to the cult, and conversely reinforcing their internalized belief that "the world" apart from the cult is a hostile place which the cult is a haven from.

Within the Children of God, love bombing included sexual free love practices (which they called "flirty fishing", in reference to the Bible parable of being "fishers of men").

S T U B
(The Pet Goat ate it)
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